Should I invest in Primrose Hill?

As central London locations go, Primrose Hill has plenty to recommend it. This desirable, location is home to celebrities, lovely independent shops and great pubs and restaurants.
The hill gives it a feeling of space and there’s a close-knit community – it even has its own festivals. There’s no doubt that people will always want to live in Primrose Hill, yet sale prices are relatively competitive compared to the prime neighbourhoods close-by – all making it an excellent choice for would-be investors.

If you’re wondering exactly what gives Primrose Hill the edge, here are just a few of its good points:

It’s great for celebrity watching

Primrose Hill has been a haunt of the famous and the cool for many decades, most notably Kate Moss, Jamie Oliver, Chris Martin, Daniel Craig and members of the so-called ‘Primrose Hill Set’ including Jude Law and Sadie Frost. If you like your celebrities more literary, poets Ted Hughes and Sylvia Plath and writer Alan Bennett have all lived here.

It’s an enviable location

You’ll find Primrose Hill in the London Borough of Camden, adjacent to the popular and affluent areas of St John’s Wood, Belsize Park, Swiss Cottage, and Camden Town. All the amenities of lovely Regent’s Park are at the bottom of the hill, which offers panoramic views across London.

Transport links are good

Getting around is very easy, as Primrose Hill is extremely well-placed for transport with Camden Town and Chalk Farm tube stations both a ten-minute walk away.

You can shop till you drop …

Regent’s Park Road has a selection of independent shops. You’ll find a florist, fishmonger, pet shop (cute dogs are an essential here) post office and pharmacy as well as delis and high-end boutiques and gift and homeware stores – don’t miss Primrose Hill Books.

… and eat and drink well too

The area’s pubs are well-regarded – try the Lansdowne for pizza, the Princess of Wales for live music or join the locals at the legendary Queen’s.

If you’re eating out, there’s plenty of choice, from whitewashed Greek institution, Lemonia to brunch at the Greenberry Cafe or modern European fare in the intimate setting of Odette’s.

It’s perfect for park lovers

Proximity to Regent’s Park with its rose garden, outdoor theatre and world-class zoo, is clearly one of the biggest draws of this area. Property overlooking the park is highly sought-after among local and international buyers.

It’s an education

Primrose Hill Primary is Ofsted-rated outstanding, while  St Paul’s Church of England, Rhyl Primary and Hawley Primary, are all good. For secondary education, Haverstock School in Chalk Farm and Regent High School in Camden are both good.

Its homes are straight out of a film set

If you’ve ever wondered where to find the beautiful pastel-hued properties in the Paddington films, the fictional Windsor Gardens is actually Chalcot Crescent, Primrose Hill. These desirable houses definitely come at a premium.

Elsewhere, you’ll find a range of Victorian terraces. In the 1980s and 90s, some of the period townhouses were converted into apartments, but many have since been renovated and turned once again into large family homes.

While the best properties in Primrose Hill are dearer than elsewhere in Camden Town, house prices are significantly lower than in other parts of prime central London, such as Knightsbridge, Belgravia or Mayfair. Recent sales range from £900,000 for a two-bed flat on Regent’s Park Road to £4.2 million for a five-bed terrace on Fitzroy Road.

For more information, take a look at our Guide to Primrose Hill or contact us today.